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This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.

Produktbeschreibung
This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.
Autorenporträt
Amanda Sikarskie is Lecturer in the Department of Art and Art History at the University of Michigan-Flint and in the Comprehensive Studies Program at the University of Michigan-Ann Arbor.