Stealth Marketing and Sustainable Development. - Sabir, Irfan;Zakir, Muhammad Usman;Majid, Muhammad Bilal
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Marketing tactics are directly and directly harming the cultures. This study will help to educate marketers about negative and positive effects of stealth marketing on their target customers and at the same time it will also help society to stay alert about these undercover marketing strategies which are performing parasitic role in their culture and developmental indicators.This study and research was designed to investigate the impact of stealth marketing and culture on sustainable development in developed and less developed countries.

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Produktbeschreibung
Marketing tactics are directly and directly harming the cultures. This study will help to educate marketers about negative and positive effects of stealth marketing on their target customers and at the same time it will also help society to stay alert about these undercover marketing strategies which are performing parasitic role in their culture and developmental indicators.This study and research was designed to investigate the impact of stealth marketing and culture on sustainable development in developed and less developed countries.
Autorenporträt
Dr. Raja Irfan Sabir, a Pakistani National, holds a Post Doctoral Diploma in Intellectual Property Management, and, a Doctorate Degree in Integration Innovation Theory & Method. He has published more than sixty Research Papers and Articles in international Journals, Proceedings and Magazines.