Start Online Business FD 7e - Holden, Greg
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Learn to: * Improve your website's visibility to attract repeat customers * Research your target audience and enhance customer service * Track your site's performance with updated marketing and analytics tools * Conduct business securely on mobile devices Get down to business! Here's what it takes to succeed in the world of e-commerce Now's the perfect time to launch your online business, and this book is loaded with the information you need. From how to think like an entrepreneur to choosing a web host, designing a compelling website, taking advantage of social media marketing, and keeping…mehr

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Produktbeschreibung
Learn to: * Improve your website's visibility to attract repeat customers * Research your target audience and enhance customer service * Track your site's performance with updated marketing and analytics tools * Conduct business securely on mobile devices Get down to business! Here's what it takes to succeed in the world of e-commerce Now's the perfect time to launch your online business, and this book is loaded with the information you need. From how to think like an entrepreneur to choosing a web host, designing a compelling website, taking advantage of social media marketing, and keeping your business legal, this updated guide will help you make your business dream a reality. * The right mindset -- learn how to think like a business person and plan for success * Tools of the trade -- find out what software and hardware you need as well as how to choose a web host and domain name * Think mobile -- expand your reach and engage your customers on the go with a mobile-friendly website * Spread the word -- market your business with e-newsletters, discussion groups, mailing lists, and contests * Socialize -- boost business visibility with Facebook(R), Pinterest(R), Twitter(R), and other social networking sites * Optimize -- improve both your catalog listings and your website so your business ranks highly with search engines * Beyond eBay -- open new opportunities with online storefronts and specialty marketplaces * Legal stuff -- protect your business identity, know and follow local regulations, and choose the right accounting method Open the book and find: * Ten essential steps for starting your business * Ways to make your website more customer-friendly * How to build loyalty with great customer service * Payment options to consider * Case studies that showcase business success * Cost-effective marketing strategies * Efficient ways to manage multiple storefronts * Services for mobile merchants
Autorenporträt
Greg Holden founded Stylus Media, a company specializing in creating web pages for small businesses. He has written more than 30 books, many focused on online business and the skills and tools that small-business entrepreneurs need to expand their operations on the Internet.