Blending popular culture and design theory, this book highlights how play and humor fuel innovation. It is aimed towards creative-minded entrepreneurs, designers, engineers, industry leaders, parents, educators, and students. It encourages a playful approach throughout a design process to produce truly innovative solutions.
Blending popular culture and design theory, this book highlights how play and humor fuel innovation. It is aimed towards creative-minded entrepreneurs, designers, engineers, industry leaders, parents, educators, and students. It encourages a playful approach throughout a design process to produce truly innovative solutions.
Barry Kudrowitz, PhD, is a professor of product design and department head in the College of Design at the University of Minnesota, USA. There, he founded and directed the product design program from 2011-2021. Kudrowitz received his PhD from the Mechanical Engineering Department at the Massachusetts Institute of Technology (MIT), studying humor, creativity, and idea generation. Kudrowitz is interested in how creativity is perceived, evaluated, and learned. He has years of experience working with the toy industry and has taught toy design for over a decade. Kudrowitz co-designed a Nerf toy, an elevator simulator that was in operation at the International Spy Museum in Washington, D.C., and a ketchup-dispensing robot that was featured on the Martha Stewart Show. He is also the associate editor of the International Journal of Food Design.
Inhaltsangabe
PART I: CREATIVITY PLAY and HUMOR 1. The Four Requisites of a Creative Person Dr. Momen's Clothing Dryer and Captain Planet 2. Divergent Thinking Rocket Racoon and Scribblenauts 3. Convergent Thinking Bunny Scissors and Sherlock Holmes 4. Verbal Creativity Code Names and Puns 5. Fluency Originality and Family Feud 6. Flexibility Elaboration and Scattergories 7. Inspiration da Vinci's Notebooks and RuPaul's Drag Race 8. Diffusing Focus Shower Thoughts and (a Few) Psychoactive Drugs PART II: INNOVATION PLAY and HUMOR 9. Three Requisites of Innovation Utility Patents and a Tanning Booth Toaster 10. Silly Ideas Shitty Robots and Poop Ice Cream 11. Flavors of Innovation the Nonstick Frying Pan and USB Drives 12. Radical Innovation Whiskey-Infused Lotion and High Fashion 13. Questioning the Status Quo Taboo Topics and Toilets 14. Questioning the Status Quo Taboo Topics and Toilet Paper 15. Hindsight Toothbrushes and Smart Phones 16. Science Fiction Superheroes and Aliens 17. The Adjacent Possible The Simpsons' Predictions and Rick and Morty PART III: PLAY CREATIVITY and INNOVATION 18. Defining Play Puppies and Tom Sawyer 19. Play Taxonomies Adult Play and Jake the Dog 20. The Criteria for Play Flow and Bluey 21. Work Montessori and TPS Report Coversheets 22. Play- Creativity Connections The Little Prince and Positive Affect 23. Steve Jobs vs. Mary Poppins Kindergarten and Spinach Brownies 24. Adding Play Value Overcooked and The Holle Bolle Gijs PART IV: HUMOR CREATIVITY and INNOVATION 25. Two Theories (and Larrys) of Humor Throwing Shade and Throwing Pies 26. The Incongruity Theory of Humor Cartoon Captions and the Excalibur Toilet Brush 27. Remoteness of Association Garth's Spew Cup and Apples to Apples 28. Metaphorical Thinking a Finger Trap Biopsy Needle and SCAMPER 29. Connecting Domains the Combination Pizza Hut and Taco Bell and TRIZ 30. The Humor of Discovery Hidden Gorillas and Seinfeld 31. How Comedy Makes Change Satire and South Park 32. Improvisation Yes and...ÒBoom! Freeze! Michael Scarn FBI!Ó PART V: A PLAYFUL and HUMOROUS DESIGN PROCESS 33. Thinking About Design Thinking 34. Researching Design Research 35. How Might We...Define How We Define Our Prompts 36. An Improv Warm-up Progression for Team-Based Idea Generation 37. Ideas for Idea Generation 38. Models of Testing and Testing of Models
PART I: CREATIVITY PLAY and HUMOR 1. The Four Requisites of a Creative Person Dr. Momen's Clothing Dryer and Captain Planet 2. Divergent Thinking Rocket Racoon and Scribblenauts 3. Convergent Thinking Bunny Scissors and Sherlock Holmes 4. Verbal Creativity Code Names and Puns 5. Fluency Originality and Family Feud 6. Flexibility Elaboration and Scattergories 7. Inspiration da Vinci's Notebooks and RuPaul's Drag Race 8. Diffusing Focus Shower Thoughts and (a Few) Psychoactive Drugs PART II: INNOVATION PLAY and HUMOR 9. Three Requisites of Innovation Utility Patents and a Tanning Booth Toaster 10. Silly Ideas Shitty Robots and Poop Ice Cream 11. Flavors of Innovation the Nonstick Frying Pan and USB Drives 12. Radical Innovation Whiskey-Infused Lotion and High Fashion 13. Questioning the Status Quo Taboo Topics and Toilets 14. Questioning the Status Quo Taboo Topics and Toilet Paper 15. Hindsight Toothbrushes and Smart Phones 16. Science Fiction Superheroes and Aliens 17. The Adjacent Possible The Simpsons' Predictions and Rick and Morty PART III: PLAY CREATIVITY and INNOVATION 18. Defining Play Puppies and Tom Sawyer 19. Play Taxonomies Adult Play and Jake the Dog 20. The Criteria for Play Flow and Bluey 21. Work Montessori and TPS Report Coversheets 22. Play- Creativity Connections The Little Prince and Positive Affect 23. Steve Jobs vs. Mary Poppins Kindergarten and Spinach Brownies 24. Adding Play Value Overcooked and The Holle Bolle Gijs PART IV: HUMOR CREATIVITY and INNOVATION 25. Two Theories (and Larrys) of Humor Throwing Shade and Throwing Pies 26. The Incongruity Theory of Humor Cartoon Captions and the Excalibur Toilet Brush 27. Remoteness of Association Garth's Spew Cup and Apples to Apples 28. Metaphorical Thinking a Finger Trap Biopsy Needle and SCAMPER 29. Connecting Domains the Combination Pizza Hut and Taco Bell and TRIZ 30. The Humor of Discovery Hidden Gorillas and Seinfeld 31. How Comedy Makes Change Satire and South Park 32. Improvisation Yes and...ÒBoom! Freeze! Michael Scarn FBI!Ó PART V: A PLAYFUL and HUMOROUS DESIGN PROCESS 33. Thinking About Design Thinking 34. Researching Design Research 35. How Might We...Define How We Define Our Prompts 36. An Improv Warm-up Progression for Team-Based Idea Generation 37. Ideas for Idea Generation 38. Models of Testing and Testing of Models
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