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Social Research Methods: Qualitative and Quantitative Methods 7e is a highly regarded text that presents a comprehensive and balanced introduction to both qualitative and quantitative approaches to social research with an emphasis on the benefits of combining various approaches.
New this edition: MyResearchKit--Social Research Methods 7E can be packaged with this text at no additional cost (ISBN: 0205751342) or purchased separately.
MyResearchKit includes:
Multiple-choice practice test questions
Flashcards of key terms
Short research exercises (previously in the workbook)
Social Explorer: census data from 1790 - present
A “Social Research in the News” blog
Writing tutorial: covers documenting sources, avoiding plagiarism, and various kinds of writing assignments (literature reviews, abstracts, research proposals, etc.)
MySearchLab: a search engine for retrieving scholarly research articles from hundreds of academic journals
Features + Benefits
Presents a more balanced coverage of qualitative and quantitative methods than any other book on the market, and illustrates how the greatest benefit often comes from combining various approaches.
Discusses the social and historical context of research, and teaches students to recognize ethnocentric perspectives and the assumptions, values, and beliefs of their own society.
In chapter 1, there are separate descriptions and examples of the steps in the research process for quantitative and qualitative approaches, to underscore some of the fundamental differences.
Chapter 3, “Theory and Research,” helps students with no prior coursework in social theory understand the importance of theory and its connection to research.
Contains many explanatory diagrams and interesting examples drawn from scholarly literature.
Incorporates feminist and postmodernist theories in the “Meaning of Methodologies” chapter (Ch. 4).
Covers "Writing a literature review" and "Ethics" early in Chapter 5.
Concludes with a chapter on writing a research report.
Appendix on Evaluation Research help students see how to apply research in practical settings.
The Chapter on Survey Research (Ch. 10) covers the latest technology, including computer-assisted interviewing and Web surveys.
The politics of research are discussed in the context of writing a literature report (Ch. 16).
Key terms are called out and defined in boxes at the bottom of the pages where they appear, for easier study and review.
IN THIS SECTION:
1.) BRIEF
2.) COMPREHENSIVE
BRIEF TABLE OF CONTENTS
Part I Foundations
Chapter 1 Why Do Research?
Chapter 2 What Are the Major Types of Social Research?
Chapter 3 Theory and Research
Chapter 4 The Meanings of Methodology
Chapter 5 How to Review the Literature and Conduct Ethical Studies
Part II Planning and Preparation
Chapter 6 Strategies of Research Design
Chapter 7 Qualitative and Quantitative Measurement
Chapter 8 Qualitative and Quantitative Sampling
Part III Quantitative Data Collection and Analysis
Chapter 9 Experimental Research
Chapter 10 Survey Research
Chapter 11 Nonreactive Research and Secondary Analysis
Chapter 12 Analysis of Quantitative Data
Part IV Qualitative Data Collection and Analysis
Chapter 13 Field Research and Focus Group Research
Chapter 14 Historical-Comparative Research
Chapter 15 Analysis of Qualitative Data
Part V Communicating with Others
Chapter 16 Writing the Research Report and the Politics of Social Research
COMPREHENSIVE TABLE OF CONTENTS
Part I Foundations
Chapter 1 Why Do Research?
Alternatives to Social Science Research
What Research Involves: A Scientific Approach
Varieties of Social Research
Steps in the Research Process
Why Learn How to Conduct Social Research
Chapter 2 What Are the Major Types of Social Research?
Use and Audience of Research
Purpose of Research
Within or Across Case
Single or Multiple Points in Time
Data Collection Techniques
Chapter 3 Theory and Research
What Is Theory?
Social Theory versus Ideology
The Parts of Theory
Chapter 4 The Meanings of Methodology
Philosophical Foundations
The Three Approaches
Positivist Social Science
Interpretative Social Science
Critical Social Science
Feminist and Postmodern Research
Chapter 5 How to Review the Literature and Conduct Ethical Studies
The Literature Review
Ethics in Social Research
Part II Planning and Preparation
Chapter 6 Strategies of Research Design
Triangulation
Qualitative and Quantitative Orientations Toward Research
Qualitative Design Issues
Quantitative Design Issues
Chapter 7 Qualitative and Quantitative Measurement
The Need for Measurement
Quanitative and Qualtitative Measurement
The Measurement Process
Reliability and Validity
A Guide to Quantitative Measurement
Scales and Indexes
Chapter 8 Qualitative and Quantitative Sampling
Reasons for Sampling
Sampling Strategies
Part III Quantitative Data Collection and Analysis
Chapter 9 Experimental Research
Appropriate Technique
A Short History of the Experiment
Random Assignment
Experimental Design Logic
Internal and External Validity
Practical Considerations
Results of Experimental Research: Making Comparisons
A Word on Ethics
Chapter 10 Survey Research
A History of Survey Research
The Logic of Survey Research
Construction of the Questionnaire
Types of Surveys: Advantages and Disadvantages
Survey Interviewing
The Ethical Survey
Chapter 11 Nonreactive Research and Secondary Analysis
Nonreactive Measurement
Content Analysis
Existing Statistics/Documents and Secondary Analysis
Secondary Analysis of Survey Data
Issues of Inference and Theory Testing
Ethical Concerns
Chapter 12 Analysis of Quantitative Data
Dealing with Data
Results with One Variable
Results with Two Variables
More than Two Variables
Inferential Statistics
Part IV Qualitative Data Collection and Analysis
Chapter 13 Field Research and Focus Group Research
Understanding Field Research
The Field Research Interview
Data Quality
Ethical Dilemmas of Field Research
Focus Group Research
Chapter 14 Analysis of Qualitative Data
Comparison of Methods of Data Analysis
Coding and Concept Formation
Analytic Strategies for Qualitative Data
Other Techniques
Part V Communicating with Others
Chapter 15 Writing the Research Report and the Politics of Social Research
The Research Report
The Politics of Social Research
Objectivity and Value Freedom
Bibliography
Name Index
Subject Index
Social Research Methods: Qualitative and Quantitative Methods is a highly regarded text that presents a comprehensive and balanced introduction to both qualitative and quantitative approaches to social research with an emphasis on the benefits of combining various approaches.
New this edition: MyResearchKit--Social Research Methods 7E can be packaged with this text at no additional cost (ISBN: 0205751342) or purchased separately.
MyResearchKit includes:
Multiple-choice practice test questions
Flashcards of key terms
Short research exercises (previously in the workbook)
Social Explorer: census data from 1790 - present
A “Social Research in the News” blog
Writing tutorial: covers documenting sources, avoiding plagiarism, and various kinds of writing assignments (literature reviews, abstracts, research proposals, etc.)
MySearchLab: a search engine for retrieving scholarly research articles from hundreds of academic journals
Features + Benefits
Presents a more balanced coverage of qualitative and quantitative methods than any other book on the market, and illustrates how the greatest benefit often comes from combining various approaches.
Discusses the social and historical context of research, and teaches students to recognize ethnocentric perspectives and the assumptions, values, and beliefs of their own society.
In chapter 1, there are separate descriptions and examples of the steps in the research process for quantitative and qualitative approaches, to underscore some of the fundamental differences.
Chapter 3, “Theory and Research,” helps students with no prior coursework in social theory understand the importance of theory and its connection to research.
Contains many explanatory diagrams and interesting examples drawn from scholarly literature.
Incorporates feminist and postmodernist theories in the “Meaning of Methodologies” chapter (Ch. 4).
Covers "Writing a literature review" and "Ethics" early in Chapter 5.
Concludes with a chapter on writing a research report.
Appendix on Evaluation Research help students see how to apply research in practical settings.
The Chapter on Survey Research (Ch. 10) covers the latest technology, including computer-assisted interviewing and Web surveys.
The politics of research are discussed in the context of writing a literature report (Ch. 16).
Key terms are called out and defined in boxes at the bottom of the pages where they appear, for easier study and review.
IN THIS SECTION:
1.) BRIEF
2.) COMPREHENSIVE
BRIEF TABLE OF CONTENTS
Part I Foundations
Chapter 1 Why Do Research?
Chapter 2 What Are the Major Types of Social Research?
Chapter 3 Theory and Research
Chapter 4 The Meanings of Methodology
Chapter 5 How to Review the Literature and Conduct Ethical Studies
Part II Planning and Preparation
Chapter 6 Strategies of Research Design
Chapter 7 Qualitative and Quantitative Measurement
Chapter 8 Qualitative and Quantitative Sampling
Part III Quantitative Data Collection and Analysis
Chapter 9 Experimental Research
Chapter 10 Survey Research
Chapter 11 Nonreactive Research and Secondary Analysis
Chapter 12 Analysis of Quantitative Data
Part IV Qualitative Data Collection and Analysis
Chapter 13 Field Research and Focus Group Research
Chapter 14 Historical-Comparative Research
Chapter 15 Analysis of Qualitative Data
Part V Communicating with Others
Chapter 16 Writing the Research Report and the Politics of Social Research
COMPREHENSIVE TABLE OF CONTENTS
Part I Foundations
Chapter 1 Why Do Research?
Alternatives to Social Science Research
What Research Involves: A Scientific Approach
Varieties of Social Research
Steps in the Research Process
Why Learn How to Conduct Social Research
Chapter 2 What Are the Major Types of Social Research?
Use and Audience of Research
Purpose of Research
Within or Across Case
Single or Multiple Points in Time
Data Collection Techniques
Chapter 3 Theory and Research
What Is Theory?
Social Theory versus Ideology
The Parts of Theory
Chapter 4 The Meanings of Methodology
Philosophical Foundations
The Three Approaches
Positivist Social Science
Interpretative Social Science
Critical Social Science
Feminist and Postmodern Research
Chapter 5 How to Review the Literature and Conduct Ethical Studies
The Literature Review
Ethics in Social Research
Part II Planning and Preparation
Chapter 6 Strategies of Research Design
Triangulation
Qualitative and Quantitative Orientations Toward Research
Qualitative Design Issues
Quantitative Design Issues
Chapter 7 Qualitative and Quantitative Measurement
The Need for Measurement
Quanitative and Qualtitative Measurement
The Measurement Process
Reliability and Validity
A Guide to Quantitative Measurement
Scales and Indexes
Chapter 8 Qualitative and Quantitative Sampling
Reasons for Sampling
Sampling Strategies
Part III Quantitative Data Collection and Analysis
Chapter 9 Experimental Research
Appropriate Technique
A Short History of the Experiment
Random Assignment
Experimental Design Logic
Internal and External Validity
Practical Considerations
Results of Experimental Research: Making Comparisons
A Word on Ethics
Chapter 10 Survey Research
A History of Survey Research
The Logic of Survey Research
Construction of the Questionnaire
Types of Surveys: Advantages and Disadvantages
Survey Interviewing
The Ethical Survey
Chapter 11 Nonreactive Research and Secondary Analysis
Nonreactive Measurement
Content Analysis
Existing Statistics/Documents and Secondary Analysis
Secondary Analysis of Survey Data
Issues of Inference and Theory Testing
Ethical Concerns
Chapter 12 Analysis of Quantitative Data
Dealing with Data
Results with One Variable
Results with Two Variables
More than Two Variables
Inferential Statistics
Part IV Qualitative Data Collection and Analysis
Chapter 13 Field Research and Focus Group Research
Understanding Field Research
The Field Research Interview
Data Quality
Ethical Dilemmas of Field Research
Focus Group Research
Chapter 14 Analysis of Qualitative Data
Comparison of Methods of Data Analysis
Coding and Concept Formation
Analytic Strategies for Qualitative Data
Other Techniques
Part V Communicating with Others
Chapter 15 Writing the Research Report and the Politics of Social Research
The Research Report
The Politics of Social Research
Objectivity and Value Freedom
Bibliography
Name Index
Subject Index
Social Research Methods: Qualitative and Quantitative Methods is a highly regarded text that presents a comprehensive and balanced introduction to both qualitative and quantitative approaches to social research with an emphasis on the benefits of combining various approaches.