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  • Broschiertes Buch

This book will appeal to social science students and citizens interested in the role of social networks in information diffusion and yet it serves as a cautionary tale for communication practitioners and policymakers interested in leveraging social ties as an inexpensive method to spread information.

Produktbeschreibung
This book will appeal to social science students and citizens interested in the role of social networks in information diffusion and yet it serves as a cautionary tale for communication practitioners and policymakers interested in leveraging social ties as an inexpensive method to spread information.
Autorenporträt
Brian G. Southwell is a senior research scientist at RTI International, a nonprofit research institute headquartered in Research Triangle Park, North Carolina. He also holds faculty appointments at the University of North Carolina at Chapel Hill and Duke University.