Julie Atherton

Broschiertes Buch

Social Media Strategy

A Practical Guide to Social Media Marketing and Customer Engagement

Beschreibung

Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, employing structured and practical guidance in addition to global case studies.

Autor

Julie Atherton, MBA, based in Bristol, UK, is the founder of the social media advisory and marketing consultancy Small Wonder. As a public speaker, consultant and strategist, she has 30 years' experience working with global brands including Nissan, ITV, Deloitte Digital, Asos and St John Ambulance. She lectures in social media on university MBA programmes and trains marketing professionals in digital, brand, social media and content marketing. Her book B2B Social Selling Strategy, is also published by Kogan Page.

Produktdetails

• Verlag: Kogan Page Ltd
• 2 Revised edition
• Seitenzahl: 296
• Erscheinungstermin: 3. Oktober 2023
• Englisch
• Abmessung: 233mm x 157mm x 20mm
• Gewicht: 458g
• ISBN-13: 9781398609990
• ISBN-10: 1398609994
• Artikelnr.: 67567109