This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
M. Mercedes Galán-Ladero is an Associate Professor (Prof. Contratado Doctor ) in the Department of Business Management & Sociology, at the University of Extremadura (Spain), where she teaches marketing courses. She is currently engaged in innovative research in the areas of social marketing, cause-related marketing and CSR, as well as ethnocentrism, local food products and their internationalization. Helena M. Baptista Alves is a full-time Professor in the Department of Business and Economics, University of Beira Interior (Portugal), where she teaches at the Graduate, Master and Doctoral levels. She is a researcher at the Centre for Research in Business Sciences. Her areas of expertise are Social Marketing, Services Marketing, Educational Marketing, Student Satisfaction, Public Marketing, and Relationship Marketing.
Inhaltsangabe
Introduction.- Theoretical Background: Social Marketing and Sustainable Development Goals (SDGs).- Part I: Cases on Social Inequality.- Case 1: Social Marketing for Improving Women's Rights. The Case of Dowry in Pakistan.- Case 2: "NO ES DE HOMBRES" (That's Not Manly) A Campaign for Gender Equity in Mexico.- Case 3: An Open-Source Solution for Social Change: The Goodpush Alliance.- Case 4: "We Know What We Are Doing" - Campaign Toolbox Against the Shortage of Young People in Skilled Crafts Professions.- Case 5: Corporate Social Marketing and the Labor Inclusion of People with Disabilities. A Case Study of Ilunion Hotels.- Case 6: "YOU CAN´T ASK THAT:" Asking and Understanding to Achieve more Inclusive Societies.- Case 7: The Use of Events to Achieve Social Change: The Case of Ilga Portugal.- Case 8: Integrating the Environmental, Social, and Economic SDGs into an Educational Organization.- Part Ii: Cases on Regional Inequalities.- Case 9: Social Marketing Strategies to Attract Immigrants to Depopulated Areas. The Case of Hyogo Prefecture in Japan.- Case 10: Inland Paladins or Wanderlusts? Fighting Rural Depopulation and Promoting Sustainable Development in an Inland City of Portugal.- Case 11: A Social Marketing Program for Local Products and a Local Market: The Case of Setúbal, Portugal.- Case 12: The "Smart Destinations" Model from The Perspective Of Social Marketing. The Case Study of Gijón as an Example.- Case 13: Colors and a Pincho of Salt: The 'Sustainable Mexico Reborn' Strategy for Enhancing Quality Education.- Part III: Cases on Environment, Healthy Lifestyles and Responsible Consumption.- Case 14: Supporting Well-Being In People and Helping Pollinators through a Community Garden Project.- Case 15: Corporate Social Marketing for Sustainable Animal Well-Being: The Pedigree Promotion of Homeless Dog Adoption.- Case 16: The Power of our Diet: Less Meat for a Healthier Life and Planet.- Case 17: The Green ButtonSocial Marketing for a Government Seal to Support more Sustainable Purchasing Decisions when Buying Textiles.- Case 18: Reducing Salt Consumption through a Nudge Technique: The Case of Pão.Come.- Case 19: Social Marketing and Sdg 12 on Social Networks: A Case Study of Carrefour on Instagram and Twitter.- Case 20: How can Social Marketing Help the Sustainability of Water Use in Tourism? The Case of Tourist Accommodation.- Case 21: The Spanish Cancer Association: Supporting SDGs.- Case 22: The Central Lechera Asturiana Women's Race: A Case of Social Marketing Oriented to the Practice of a Healthy Lifestyle for Women and Girls.
Introduction.- Theoretical Background: Social Marketing and Sustainable Development Goals (SDGs).- Part I: Cases on Social Inequality.- Case 1: Social Marketing for Improving Women's Rights. The Case of Dowry in Pakistan.- Case 2: "NO ES DE HOMBRES" (That's Not Manly) A Campaign for Gender Equity in Mexico.- Case 3: An Open-Source Solution for Social Change: The Goodpush Alliance.- Case 4: "We Know What We Are Doing" - Campaign Toolbox Against the Shortage of Young People in Skilled Crafts Professions.- Case 5: Corporate Social Marketing and the Labor Inclusion of People with Disabilities. A Case Study of Ilunion Hotels.- Case 6: "YOU CAN´T ASK THAT:" Asking and Understanding to Achieve more Inclusive Societies.- Case 7: The Use of Events to Achieve Social Change: The Case of Ilga Portugal.- Case 8: Integrating the Environmental, Social, and Economic SDGs into an Educational Organization.- Part Ii: Cases on Regional Inequalities.- Case 9: Social Marketing Strategies to Attract Immigrants to Depopulated Areas. The Case of Hyogo Prefecture in Japan.- Case 10: Inland Paladins or Wanderlusts? Fighting Rural Depopulation and Promoting Sustainable Development in an Inland City of Portugal.- Case 11: A Social Marketing Program for Local Products and a Local Market: The Case of Setúbal, Portugal.- Case 12: The "Smart Destinations" Model from The Perspective Of Social Marketing. The Case Study of Gijón as an Example.- Case 13: Colors and a Pincho of Salt: The 'Sustainable Mexico Reborn' Strategy for Enhancing Quality Education.- Part III: Cases on Environment, Healthy Lifestyles and Responsible Consumption.- Case 14: Supporting Well-Being In People and Helping Pollinators through a Community Garden Project.- Case 15: Corporate Social Marketing for Sustainable Animal Well-Being: The Pedigree Promotion of Homeless Dog Adoption.- Case 16: The Power of our Diet: Less Meat for a Healthier Life and Planet.- Case 17: The Green ButtonSocial Marketing for a Government Seal to Support more Sustainable Purchasing Decisions when Buying Textiles.- Case 18: Reducing Salt Consumption through a Nudge Technique: The Case of Pão.Come.- Case 19: Social Marketing and Sdg 12 on Social Networks: A Case Study of Carrefour on Instagram and Twitter.- Case 20: How can Social Marketing Help the Sustainability of Water Use in Tourism? The Case of Tourist Accommodation.- Case 21: The Spanish Cancer Association: Supporting SDGs.- Case 22: The Central Lechera Asturiana Women's Race: A Case of Social Marketing Oriented to the Practice of a Healthy Lifestyle for Women and Girls.
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