This book presents a counter-view, based on a survey of several thousand young persons and adults, probing attitudes, beliefs, feelings, and perceptions of risk associated with smoking. The authors agree that young smokers give little or no thought to health risks or the problems of addiction. The survey data contradicts the model of informed, rational choice and underscores the need for aggressive policies to counter tobacco firms' marketing and promotional efforts and to restrict youth access to tobacco.
This book presents a counter-view, based on a survey of several thousand young persons and adults, probing attitudes, beliefs, feelings, and perceptions of risk associated with smoking. The authors agree that young smokers give little or no thought to health risks or the problems of addiction. The survey data contradicts the model of informed, rational choice and underscores the need for aggressive policies to counter tobacco firms' marketing and promotional efforts and to restrict youth access to tobacco.
About the Contributors PART ONE: INTRODUCTION 1. The Risks of Active and Passive Smoking - J Samet 2. Profile of Smokers and Smoking - P Jamieson and D Romer PART TWO: PERCEPTIONS OF RISKY ADOLESCENTS AND ADULTS 3. What Do Young People Think They Know About the Risks of Smoking? - P Jamieson and D Romer 4. The Role of Perceived Risk in Starting and Stopping Smoking - D Romer and P Jamieson 5. Smokers¿ Recognition of Their Vulnerability to Harm - P Slovic 6. Cigarette Smokers: Rational Actors or Rational Fools? - P Slovic PART THREE: MEDIA INFLUENCE ON SMOKING 7. Advertising, Smoker Imagery, and the Diffusion of Smoking Behavior - D Romer and P Jamieson PART FOUR: ADDICTION 8. The Nature of Nicotine Addiction - N Benowitz 9. A Visceral Account of Addiction - G Loewenstein 10. The Catch 22 of Smoking and Quitting - D Romer, P Jamieson, and R Kirkland Ahern PART FIVE: LEGAL AND POLICY PERSPECTIVES 11. The Joint Failure of Economic Theory and Legal Regulation - J Hanson and D Kysar 12. Tobacco and Public Health Policy: A Youth-Centered Approach - R Bonnie Appendix A Appendix B Appendix C References Index
About the Contributors PART ONE: INTRODUCTION 1. The Risks of Active and Passive Smoking - J Samet 2. Profile of Smokers and Smoking - P Jamieson and D Romer PART TWO: PERCEPTIONS OF RISKY ADOLESCENTS AND ADULTS 3. What Do Young People Think They Know About the Risks of Smoking? - P Jamieson and D Romer 4. The Role of Perceived Risk in Starting and Stopping Smoking - D Romer and P Jamieson 5. Smokers¿ Recognition of Their Vulnerability to Harm - P Slovic 6. Cigarette Smokers: Rational Actors or Rational Fools? - P Slovic PART THREE: MEDIA INFLUENCE ON SMOKING 7. Advertising, Smoker Imagery, and the Diffusion of Smoking Behavior - D Romer and P Jamieson PART FOUR: ADDICTION 8. The Nature of Nicotine Addiction - N Benowitz 9. A Visceral Account of Addiction - G Loewenstein 10. The Catch 22 of Smoking and Quitting - D Romer, P Jamieson, and R Kirkland Ahern PART FIVE: LEGAL AND POLICY PERSPECTIVES 11. The Joint Failure of Economic Theory and Legal Regulation - J Hanson and D Kysar 12. Tobacco and Public Health Policy: A Youth-Centered Approach - R Bonnie Appendix A Appendix B Appendix C References Index
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