George E. Belch, Michael A. Belch

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• Gebundenes Buch

Produktdetails

• Verlag: McGraw Hill LLC
• Altersempfehlung: 18 bis 22 Jahre
• Erscheinungstermin: 5. Februar 2014
• Englisch
• ISBN-13: 9781259207525
• ISBN-10: 1259207528
• Artikelnr.: 43203532

Autorenporträt

Professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals