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If you got past the cover, congratulations! This book is tough! Why? Doing business the hard way is tough! But you don't have to do business the hard, tough way. The idea in the title and some of the chapters in this book are to shake you up, make you mad! Why settle for poor lead generation, trading dollars for hours, price wars and little profits, when you don't have to? Why not just learn some tried and proven strategies and practices that make your business profitable, produce as many leads as your business can handle, and position you to grow your business? Well for some it takes a kick in the butt and being ticked off to take action. For others, it's as simple as getting the hand in front of their face out of the way so they can see past the obstacles in their way. Either way, you need motivated! While I'm making you mad, I want to make you glad. Glad that someone cares enough to get your attention, provide some options and walk you through what it takes to grow your business.