"Sex in Consumer Culture: The Erotic Content of Media and Marketing" considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars
"Sex in Consumer Culture: The Erotic Content of Media and Marketing" considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars
Contents: Foreword. Preface. T. Reichert J. Lambiase Peddling Desire: Sex and the Marketing of Media and Consumer Goods. Part I: Sexualizing Media. M.B. Oliver S. Kalyanaraman Using Sex to Sell Movies: A Content Analysis of Movie Trailers. J. Andsager Seduction Shock and Sales: Research and Functions of Sex in Music Video. S.L. Smith E. Moyer-Gusé Voluptuous Vixens and Macho Males: A Look at the Portrayal of Gender and Sexuality in Video Games. J. Lambiase T. Reichert Sex and the Marketing of Contemporary Consumer Magazines: How Men's Magazines Sexualized Their Covers to Compete With Maxim.J. Skerski From Sideline to Centerfold: The Sexual Commodification of Female Sportscasters. J.A. Fullerton A. Kendrick Selling Spanish-Language Programming: A Comparison of Sex and Gender in Univision and NBC Promotional Announcements. Part II: Sexualizing Products.C.J. Pardun K.R. Forde Sexual Content of Television Commercials Watched by Early Adolescents. A. Ramirez Jr. Sexually Oriented Appeals on the Internet: An Exploratory Analysis of Popular Mainstream Web Sites. J. Chambers Taste Matters: Bikinis Twins and Catfights in Sexually Oriented Beer Advertising. T. Reichert T. LaCaze From Polo to Provocateur: (Re)Branding Polo/Ralph Lauren With Sex in Advertising. D. Merskin Where Are the Clothes? The Pornographic Gaze in Mainstream American Fashion Advertising. J.E. Schroeder P. McDonagh The Logic of Pornography in Digital Camera Promotion. Part III: Sexualizing People.J. Lambiase Erotic Encounters: Female Employees and Promotional Activities. S.J. Gould The Fetishization of People and Their Objects: Using Lovemaps to View "Style" From the New York TimesMagazine. D.E. Mastro S.R. Stern Race and Gender in Advertising: A Look at Sexualized Images in Primetime Commercials. D.S. Grimes "Getting a Bit of the Other": Sexualized Stereotypes of Asian and Black Women in Planned Parenthood Advertising. G. Soldow Homoeroticism in Advertising: Something for Everyone With Androgyny. L. Lance Searching for Love and Sex: A Review and Analysis of Mainstream and Explicit Personal Ads.
Contents: Foreword. Preface. T. Reichert J. Lambiase Peddling Desire: Sex and the Marketing of Media and Consumer Goods. Part I: Sexualizing Media. M.B. Oliver S. Kalyanaraman Using Sex to Sell Movies: A Content Analysis of Movie Trailers. J. Andsager Seduction Shock and Sales: Research and Functions of Sex in Music Video. S.L. Smith E. Moyer-Gusé Voluptuous Vixens and Macho Males: A Look at the Portrayal of Gender and Sexuality in Video Games. J. Lambiase T. Reichert Sex and the Marketing of Contemporary Consumer Magazines: How Men's Magazines Sexualized Their Covers to Compete With Maxim.J. Skerski From Sideline to Centerfold: The Sexual Commodification of Female Sportscasters. J.A. Fullerton A. Kendrick Selling Spanish-Language Programming: A Comparison of Sex and Gender in Univision and NBC Promotional Announcements. Part II: Sexualizing Products.C.J. Pardun K.R. Forde Sexual Content of Television Commercials Watched by Early Adolescents. A. Ramirez Jr. Sexually Oriented Appeals on the Internet: An Exploratory Analysis of Popular Mainstream Web Sites. J. Chambers Taste Matters: Bikinis Twins and Catfights in Sexually Oriented Beer Advertising. T. Reichert T. LaCaze From Polo to Provocateur: (Re)Branding Polo/Ralph Lauren With Sex in Advertising. D. Merskin Where Are the Clothes? The Pornographic Gaze in Mainstream American Fashion Advertising. J.E. Schroeder P. McDonagh The Logic of Pornography in Digital Camera Promotion. Part III: Sexualizing People.J. Lambiase Erotic Encounters: Female Employees and Promotional Activities. S.J. Gould The Fetishization of People and Their Objects: Using Lovemaps to View "Style" From the New York TimesMagazine. D.E. Mastro S.R. Stern Race and Gender in Advertising: A Look at Sexualized Images in Primetime Commercials. D.S. Grimes "Getting a Bit of the Other": Sexualized Stereotypes of Asian and Black Women in Planned Parenthood Advertising. G. Soldow Homoeroticism in Advertising: Something for Everyone With Androgyny. L. Lance Searching for Love and Sex: A Review and Analysis of Mainstream and Explicit Personal Ads.
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