William Chitty, Steven D'Alessandro, David Gray, Andrew Hughes

Broschiertes Buch

Services Marketing

Beschreibung

Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. Service marketers need to understand the practical implications associated with the definitive characteristics of services because that knowledge will enable them to recognise, and effectively manage, the marketing opportunities arising from globalservice-based economies.

Autor

William Chitty is a former Lecturer in Marketing at the Murdoch Business School, Murdoch University. Steven D'Alessandro is a Professor in Marketing at Charles Sturt University. David Gray is an Adjunct Associate Professor at Charles Sturt University. Andrew Hughes is a Senior Lecturer in marketing at the School of Management, Marketing and International Business at the Australian National University.

Produktdetails

• Verlag: Oxford University Press
• 2nd edition
• Seitenzahl: 496
• Erscheinungstermin: 18. September 2019
• Englisch
• Abmessung: 246mm x 203mm x 20mm
• Gewicht: 998g
• ISBN-13: 9780190303167
• ISBN-10: 0190303166
• Artikelnr.: 53305909