Andere Kunden interessierten sich auch für
![Services Marketing: People, Technology, Strategy (Ninth Edition)]( "Services Marketing: People, Technology, Strategy (Ninth Edition)")
Services Marketing: People, Technology, Strategy (Ninth Edition)119,99 €![Marketing: A Relationship Perspective (Second Edition)]( "Marketing: A Relationship Perspective (Second Edition)")
Marketing: A Relationship Perspective (Second Edition)80,99 €![Marketing: Real People, Real Choices, Global Edition]( "Marketing: Real People, Real Choices, Global Edition")
Marketing: Real People, Real Choices, Global Edition62,99 €![Transforming Organizations for the Subscription Economy]( "Transforming Organizations for the Subscription Economy")
Transforming Organizations for the Subscription Economy179,99 €![Perspectives on Promotion and Database Marketing: The Collected Works of Robert C Blattberg]( "Perspectives on Promotion and Database Marketing: The Collected Works of Robert C Blattberg")
Perspectives on Promotion and Database Marketing: The Collected Works of Robert C Blattberg126,99 €![Customer Relationship Marketing: Theoretical and Managerial Perspectives]( "Customer Relationship Marketing: Theoretical and Managerial Perspectives")
Customer Relationship Marketing: Theoretical and Managerial Perspectives119,99 €![Designing Service Processes to Unlock Value, Third Edition]( "Designing Service Processes to Unlock Value, Third Edition")
Designing Service Processes to Unlock Value, Third Edition27,99 €
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.