Service Quality and its Effect on Customer Satisfaction
Tadelo Muche
Broschiertes Buch

Service Quality and its Effect on Customer Satisfaction

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In today's competitive environment delivering high quality service is the key for sustainable competitive advantage. Customer's satisfaction does have a positive effect on an organization's profitability. The development and improvement of service quality in banking services is a concern of society from year to year. This can be seen increasing competition in service quality in banking. Quality of care is a top priority in creating customer satisfaction. The bank managers should consider which dimensions of the service quality is most important and has to evaluate the level of its service qual...