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Service quality is one of the major aspects of modern marketing. Customer satisfaction without service quality is almost impossible. Nepalese commercial banks are no exception. Thus, it is praiseworthy to study the impact of service quality on Nepalese commercial banks. NICASIA Bank was selected as a sample bank. NICASIA is one of the popular A-grade commercial banks in Nepal. Customer satisfaction is taken as a dependable variable, and service quality dimensions are taken as independent variables. The study examined the perception of service quality among the customers in Kathmandu Valley and…mehr

Produktbeschreibung
Service quality is one of the major aspects of modern marketing. Customer satisfaction without service quality is almost impossible. Nepalese commercial banks are no exception. Thus, it is praiseworthy to study the impact of service quality on Nepalese commercial banks. NICASIA Bank was selected as a sample bank. NICASIA is one of the popular A-grade commercial banks in Nepal. Customer satisfaction is taken as a dependable variable, and service quality dimensions are taken as independent variables. The study examined the perception of service quality among the customers in Kathmandu Valley and also identified whether the five dimensions of service quality affect customer satisfaction. The study concluded that all five dimensions of service quality are positively correlated to each other and customer satisfaction at the 1 percent significance level.
Autorenporträt
Dr. Gopal Thapa is an Associate Professor at Tribhuvan University, Faculty of Management, Kathmnadu, Nepal. He has more than 25 years of experience at Tribhuvan University. Luna Shrestha has recently passed a Master of Business Management from Tribhuvan University and has been working as a research assistant for Dr. Gopal Thapa.