Haileab Tesfamariam

Service Quality and Customer Satisfaction at the Tourist Destination

The Case of Aksum Tourist Destination Cluster, Tigrai, Ethiopia

• Broschiertes Buch

Produktbeschreibung

In today's turbulent and severely competitive business world, service quality is the backbone of tourism business. Quality is widely acknowledged to be a critical factor and it is an important cause and ultimately dictates the success of tourism business. Therefore, an ongoing systematic measurement of service quality and customer satisfaction is a valuable exercise that offers tangible benefits for the destination. This book, therefore, provides scientific service quality and customer satisfaction assessment using SERVQUAL model, the five quality dimensions, tangibility, reliability, responsiveness, assurance and empathy with little modification in each dimension of the original SERVQUAL model. This book is especially useful to undergraduate and graduate level university students, professionals in Marketing and Tourism fields.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 168
• Erscheinungstermin: 30. August 2013
• Englisch
• Abmessung: 220mm x 150mm x 11mm
• Gewicht: 268g
• ISBN-13: 9783659438141
• ISBN-10: 3659438146
• Artikelnr.: 52651705

Autorenporträt

Haileab studied MBA (Master of Business Administration) specializing Marketing, Mekelle University. Bachelor degree in Marketing and Sales Management, Adama University. He is currently lecturer of Marketing Management at Department of Marketing Management, Aksum University, Ethiopia. He has participated in various research and consultancy Service.