If you want to be the best, focus on your most valuable asset: the power of your creative mindAs competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field.
If you want to be the best, focus on your most valuable asset: the power of your creative mindAs competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field.
1. 1: About the Author 2. 2: Introduction 3. 1: THE NEED FOR CREATIVE THINKING 4. * 2: Take-away Value 15 * 3: The Theoretical Need for Creativity * 4: The Practical Need for Creativity * 5: Information and Creativity * 6: Misperceptions About Creativity * 7: Sources of Creativity * 8: Lateral Thinking * 9: Perception and Processing * 10: Design and Analysis * 11: The Uses of Creative Thinking 5. 2: LATERAL THINKING TOOLS AND TECHNIQUES 6. * 12: The Six Thinking Hats * 13: The Creative Pause * 14: Focus * 15: Challenge * 16: Alternatives * 17: The Concept Fan * 18: Concepts * 19: Provocation * 20: Movement * 21: Setting Up Provocations * 22: The Random Input * 23: Sensitizing Techniques * 24: Application of the Lateral Thinking * 25: Techniques * 26: Harvesting * 27: The Treatment of Ideas * 28: Formal Output * 29: Group or Individual 7. 3: THE APPLICATION OF CREATIVE THINKING 8. * 30: Application * 31: Everyday Creativity/Specific Creativity * 32: The Creative Hit List * 33: Introduction of Creativity * 34: Responsibility * 35: Structures and Programmes * 36: Training * 37: Formats * 38: Evaluation * 39: Summary 9. 4: Appendices 10. * 1: The Lateral Thinking Techniques * 2: Notes on the Use of the Lateral Thinking Techniques * 3: Harvesting Checklist * 4: Treatment of Ideas Checklist 11. 40: Index
1. 1: About the Author 2. 2: Introduction 3. 1: THE NEED FOR CREATIVE THINKING 4. * 2: Take-away Value 15 * 3: The Theoretical Need for Creativity * 4: The Practical Need for Creativity * 5: Information and Creativity * 6: Misperceptions About Creativity * 7: Sources of Creativity * 8: Lateral Thinking * 9: Perception and Processing * 10: Design and Analysis * 11: The Uses of Creative Thinking 5. 2: LATERAL THINKING TOOLS AND TECHNIQUES 6. * 12: The Six Thinking Hats * 13: The Creative Pause * 14: Focus * 15: Challenge * 16: Alternatives * 17: The Concept Fan * 18: Concepts * 19: Provocation * 20: Movement * 21: Setting Up Provocations * 22: The Random Input * 23: Sensitizing Techniques * 24: Application of the Lateral Thinking * 25: Techniques * 26: Harvesting * 27: The Treatment of Ideas * 28: Formal Output * 29: Group or Individual 7. 3: THE APPLICATION OF CREATIVE THINKING 8. * 30: Application * 31: Everyday Creativity/Specific Creativity * 32: The Creative Hit List * 33: Introduction of Creativity * 34: Responsibility * 35: Structures and Programmes * 36: Training * 37: Formats * 38: Evaluation * 39: Summary 9. 4: Appendices 10. * 1: The Lateral Thinking Techniques * 2: Notes on the Use of the Lateral Thinking Techniques * 3: Harvesting Checklist * 4: Treatment of Ideas Checklist 11. 40: Index
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