Through an examination of election campaign propaganda and various public relations campaigns, reflecting new electioneering techniques borrowed from the United States, this work explores how conservative political and economic groups sought to construct and sell a political meaning of the Social Market Economy and the Economic Miracle in West Germany during the 1950s.The political meaning of economics contributed to conservative electoral success, constructed a new belief in the free market economy within West German society, and provided legitimacy and political stability for the new Federal Republic of Germany.…mehr
Through an examination of election campaign propaganda and various public relations campaigns, reflecting new electioneering techniques borrowed from the United States, this work explores how conservative political and economic groups sought to construct and sell a political meaning of the Social Market Economy and the Economic Miracle in West Germany during the 1950s.The political meaning of economics contributed to conservative electoral success, constructed a new belief in the free market economy within West German society, and provided legitimacy and political stability for the new Federal Republic of Germany.
Mark E. Spicka is Associate Professor of History at Shippensburg University in Pennsylvania. He received his Ph.D. from Ohio State University and was a Fulbright Scholar in Germany in 1996/1997.
Inhaltsangabe
List of Illustrations Acknowledgments List of Acronyms Introduction Chapter 1. Origins of the Social Market Economy and the Currency Reform of 1948 Chapter 2. Market or Planned? The 1949 Bundestag Election Chapter 3. The Korean Crisis, the Social Market Economy, and Public Opinion Chapter 4. Public Relations for the Social Market Economy: Die Waage Chapter 5. Creating a CDU/CSU Public Relations Machine: The 1953 Bundestag Election Chapter 6. The Triumph of the Economic Miracle: The CDU/CSU and the 1957 Bundestag Election Conclusion Bibliography Index
List of Illustrations Acknowledgments List of Acronyms Introduction Chapter 1. Origins of the Social Market Economy and the Currency Reform of 1948 Chapter 2. Market or Planned? The 1949 Bundestag Election Chapter 3. The Korean Crisis, the Social Market Economy, and Public Opinion Chapter 4. Public Relations for the Social Market Economy: Die Waage Chapter 5. Creating a CDU/CSU Public Relations Machine: The 1953 Bundestag Election Chapter 6. The Triumph of the Economic Miracle: The CDU/CSU and the 1957 Bundestag Election Conclusion Bibliography Index
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309