Seizing the White Space - Johnson, Mark W.
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Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to unlocking that growth. This landmark book describes how companies can achieve transformational growth in new markets Or, simply put, how they can seize the white space.
Business model innovators have reshaped entire sectors - including retail, aviation, and media - and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives what they need to reshape their businesses and achieve transformative growth.…mehr

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Produktbeschreibung
Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to unlocking that growth. This landmark book describes how companies can achieve transformational growth in new markets Or, simply put, how they can seize the white space.
Business model innovators have reshaped entire sectors - including retail, aviation, and media - and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives what they need to reshape their businesses and achieve transformative growth.
Autorenporträt
Mark Johnson is cofounder and Chairman of Innosight, a strategic innovation consulting and investing company with offices in Massachusetts, Singapore, and India. He has consulted to Global 1000 and start-up companies in a wide range of industries.
Rezensionen
Johnson invites leaders to radically rethink their growth strategies... arguing that companies must constantly innovate beyond what they have already done, venturing beyond their skills and not hesitate to go into the unknown." Business Digest

This practical treatise on growth and innovation doesn't disappoint. Highlighting the importance of business model innovation to successful growth strategy, the book's central premise is that companies must innovate away from what they have done before, venturing beyond their core capabilities and into the unknown what Johnson calls white space" to exploit new growth opportunities." Business Digest (Strategy Supplement)

This book scores 9 out of 10 for me (for no good reason I hesitate to give it 10)... If you are a business change consultant, either working for a corporate or for a consultancy, this is a must read book." Chartered Institute for IT

Havingled several significant organizational transformations over the years of my Navy career, I found Mark Johnson's book particularly on point. He is a true pathfinder in the world of business thinking!" Admiral James Stavridis, U.S. Navy

It's not enough to create new products or servicesyour organization must be ready to imagine and implement new business models to fully exploit many of them. Johnson has come up with a truly practical process for doing just thattaking the fear out of venturing into the unknown and opening up new territories of opportunity." J.W. Marriott, Jr. , Chairman and CEO, Marriott International
…mehr