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Book 1 in the Keys to Sales Success series - the compete guidance package for sales professionals Financial services sales professionals need a practical guide to sales - something that summarises all the key elements of selling and sales management in their field and provides practical examples, case studies, benchmarks and implementation templates. Based on the distilled experience of the author's 30 years in the business, it's packed full of practical tips. Who cares about the strategic importance of selecting the best branch location if you don't know how to do it in practice? What are the specific rules of cross-selling - what, to whom, when and why? How should you set up your organisation cross-border? How should you manage your sales team on a daily basis by leading indicators, to guarantee success? Sales and Sales Management in Financial Services: A Hands-On Guide to Global Best Practices answers these key questions and more.