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If you're wondering about the future of Sales & Operations Planning, it's here already - and you can learn about it inside this book. Today we see companies using Sales & Operations Planning for purposes far beyond its original missions of balancing demand and supply and integrating financial and operational planning: supporting the merger of two businesses into one high-performance business unit, serving as the basis for earnings calls to Wall Street, helping to create a new business, optimizing global production plans and thus profits, making cash flow projections 18 months into the future based on operational demands and supply plans, and more.