Role of Radio and Television in the Dissemination of Information

Role of Radio and Television in the Dissemination of Information

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The main purpose of the study was to determine the exposure habit of farmers to radio and television and to determine the effectiveness of radio and television in the dissemination of agricultural information as perceived by farmers. Data were collected from randomly selected 100 radio listeners and 100 television viewers through personal interviewing during November 2007 to June 2008. In case of radio, among seventeen selected radio broadcasted national and regional farm programs, farmers were more or less exposed to only eight programs. Among the eight programs shamol Sylhet (regional) ranke...