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The research objective is to examine potential Bitcoin users' perception towards the riskiness of using Bitcoin in business and factors affecting technology adoption of Bitcoin in business. The research also compares difference of risk perception and technology adoption among potential Bitcoin users of different characteristics. The population of this study is potential Bitcoin users who have never used Bitcoin in business and they reside in Thailand, Malaysia, Singapore, and Indonesia. The data was gathered by convenience sampling technique and self-administered questionnaire was used as data collection method. Online questionnaire was posted in internet forum, and potential Bitcoin users were persuaded to fill in the questionnaire. Offline collection method was used to collect data in Thailand. Four hundred and twenty four data samples were collected. The descriptive statistical analyses are percentage, mean, and standard deviation. In addition, the inferential statistics such as t-Test, F-Test and LSD test are used to analyze the data, and test the hypothesis at significant level of 0.05.