Jeff Pruchnic

Rhetoric and Ethics in the Cybernetic Age

The Transhuman Condition

• Broschiertes Buch

Produktbeschreibung

@text:It has become increasingly difficult to ignore the ways that the centrality of new media and technologies within contemporary culture seem to surpass or make obsolete traditional ways of thinking about ethics and persuasive communication inherited from earlier humanist paradigms. This book argues that rather than critiquing humanist touchstones, we should examine the ways media and technologies have always worked as crucial cultural forces in shaping ethics and rhetoric. Our best strategies for crafting persuasive communication and producing ethical relations will be those that creatively replicate and appropriate, rather than resist, the logics of dominant forms of media and technology.

Produktdetails

• Verlag: CRC Press
• Seitenzahl: 206
• Erscheinungstermin: 3. August 2016
• Englisch
• Abmessung: 228mm x 153mm x 17mm
• Gewicht: 333g
• ISBN-13: 9781138218741
• ISBN-10: 113821874X
• Artikelnr.: 49003549

Autorenporträt

Jeff Pruchnic is an Assistant Professor in English at Wayne State University, USA.

Inhaltsangabe

Introduction: The Cybernetic Age 1. The Transhuman Condition 2. The Age of
the World Program: The Convergence of Technics and Media 3. Rhetoric in the
Age of Intelligent Machines: Burke on Affect and Persuasion After
Cybernetics 4. Any Number Can Play: Burroughs, Deleuze, and the Limits of
Control 5. On the Genealogy of Mortals; or, Commodifying Ethics