Tat'qna Klimowa, Irina Bogomazowa, Viktoriq Mel'nikowa

Revenue management in the hotel business

• Broschiertes Buch

Produktbeschreibung

The paper reflects the results of the conceptual framework of revenue management in the hospitality industry, namely, the concept of revenue management method, segmentation as a basis for market analytics in the hotel business, the role of benchmarking in revenue management of hotel complexes.The conducted analysis of the hotel market and revenue management system made it possible to carry out the projection of revenue management practices to the enterprises of hotel business in Belgorod. Belgorod through the optimization of sales channels, development of out-of-room revenue centers, development of revenue management solutions based on digitalization.

Produktdetails

• Verlag: Our Knowledge Publishing
• Seitenzahl: 128
• Erscheinungstermin: 22. Mai 2021
• Englisch
• Abmessung: 220mm x 150mm x 9mm
• Gewicht: 209g
• ISBN-13: 9786203719178
• ISBN-10: 620371917X
• Artikelnr.: 62318506

Autorenporträt

Klimova Tatiana - Candidate of Economic Sciences, Associate Professor of the Department of International Tourism and Hospitality Business, Belgorod National Research University, Belgorod, Russian Federation Irina Bogomazova - candidate of economic sciences, assistant professor of the department of international tourism and hotel business at Belgorod National Research University, Belgorod, RussiaMelnikova Victoria - Director of Salute GC, Belgorod, Russian Federation