Milan Todorovic, With Ali Bakir

Rethinking Strategy for Creative Industries

Innovation and Interaction

• Gebundenes Buch

Produktbeschreibung

Based on extensive original research and live empirical data derived from case studies, interviews, and observations from creative managers, this book informs strategic decision-making by analysing creative business manoeuvres and stages of innovation in the context of Creative Industries. This book will be of significant interest to scholars, advanced students and practitioners in the Creative Industries and also for academic libraries, management consultancies, and practitioners.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 252
• Erscheinungstermin: 16. März 2016
• Englisch
• Abmessung: 234mm x 157mm x 20mm
• Gewicht: 481g
• ISBN-13: 9780415730594
• ISBN-10: 0415730597
• Artikelnr.: 41607872

Autorenporträt

Milan Todorovic is Senior Lecturer in Creative Industries at London Metropolitan University, UK, and Visiting Professor at SAE Milan, Italy. with Ali Bakir, Principal Lecturer at Buckinghamshire New University, UK, and Visiting Professor at Novi Sad University, Serbia.

Inhaltsangabe

Preface 1. Understanding What Strategy Is (Co-authored by A Bakir and M
Todorovic) 2. Methodology, Tools and Analytics 3. Emergent Strategic
Configurations of Power 4. Strategy/Creativity Dialectics Applied 5.
Business Modelling & Interactive Contexts 6. Ethical and methodological
implications for research and practice Conclusions and implications