Rethinking Quality: A Conceptual Study of Teaching-Learning in Punjab

Rethinking Quality: A Conceptual Study of Teaching-Learning in Punjab

A Literature-Based Inquiry into Service Quality Dimensions in Higher Technical Education Institutions

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This conceptual and literature-based study rethinks quality assurance in technical education by proposing the evaluation of teaching-learning effectiveness through a modified SERVQUAL framework. Focusing on Punjab's state technical universities, it conceptualizes education as a service process and explores stakeholder perceptions-students as external and teachers as internal customers. The study draws entirely from secondary sources and theory, identifying key service quality dimensions-reliability, responsiveness, assurance, empathy, and tangibility-as vital to educational effectiveness. It r...