Jan-Benedict Steenkamp, Laurens Sloot

Gebundenes Buch

Retail Disruptors

The Spectacular Rise and Impact of the Hard Discounters

Beschreibung

Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.

Autor

Dr Jan-Benedict Steenkamp is Distinguished Professor of Marketing at University of North Carolina, USA. He is Honorary Professor at the European Institute for Advanced Studies in Management, Fellow of the European Marketing Academy, and Fellow at the Institute for Sustainable Growth at Fudan University (Shanghai). His work has received over 38,000 citations and been featured in the Wall Street Journal, Financial Times and the Economist. Dr Laurens Sloot is Professor of Retail Marketing at the University of Groningen. He founded the EFMI Business School at Erasmus University, which has since developed into a leading educational and research institute.

Produktdetails

• Verlag: Kogan Page / Kogan Page Ltd
• Seitenzahl: 264
• Erscheinungstermin: 3. Januar 2021
• Englisch
• Abmessung: 234mm x 156mm x 22mm
• Gewicht: 553g
• ISBN-13: 9781398693371
• ISBN-10: 1398693375
• Artikelnr.: 60327417

Rezensionen

"Provides the best possible insights regarding the phenomenon of Hard Discounting. A book worth every minute to read." Harry Brouwer, Executive Vice President at Unilever Food Solutions - Global