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Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture.

Produktbeschreibung
Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture.
Autorenporträt
Oswald Jones is Emeritus Professor of Entrepreneurship at the University of Liverpool Management School. Allan Macpherson is Senior Lecturer in Entrepreneurial and Organizational Learning at the University of Liverpool Management School. Dilani Jayawarna is Professor of Entrepreneurship at the University of Liverpool Management School.