Bob Brotherton

Researching Hospitality and Tourism

• Gebundenes Buch

Produktbeschreibung

A long awaited new edition of this popular student guide to doing research in the increasingly popular fields of tourism and hospitality (with pick up in lesiure and events management, too). A hands on, practical book adopted on courses worldwide.

Produktdetails

• Verlag: SAGE Publications Ltd
• 2. Auflage
• Seitenzahl: 336
• Erscheinungstermin: 1. August 2015
• Englisch
• Abmessung: 250mm x 175mm x 23mm
• Gewicht: 762g
• ISBN-13: 9781446287545
• ISBN-10: 1446287548
• Artikelnr.: 42318448

Inhaltsangabe

The Nature and Relevance of Research
Research Philosophies and Schools of Thought
Developing the Research Proposal and Plan
Sourcing and Reviewing the Literature
Developing the Conceptual Framework
Choosing the Empirical Research Design
Collecting the Empirical Data
Sampling
Analysing Quantitative Data
Analysing Qualitative Data
Writing Up the Research Project

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The Nature and Relevance of Research
Research Philosophies and Schools of Thought
Developing the Research Proposal and Plan
Sourcing and Reviewing the Literature
Developing the Conceptual Framework
Choosing the Empirical Research Design
Collecting the Empirical Data
Sampling
Analysing Quantitative Data
Analysing Qualitative Data
Writing Up the Research Project

Rezensionen

Bob Brotherton s writing reads easily, approach is hands-on and the book is truly tailor-made for hospitality and tourism students, addressing them as future managers working in the industry. He takes great care to wonderfully humanize the research process for the undergraduate student who might at first be terrified by the scholarly jargon (or discourse). In conclusion, therefore, Researching Hospitality and Tourism is a very welcome handbook, and thanks to its friendly, personal and down-to-earth style (yet not compromising on the academic content!) I found it a very welcome addition to undergraduate tourism and hospitality reading lists. Maarja Kaaristo