Pervez Ghauri, Kjell Grønhaug, Roger Strange

Research Methods in Business Studies

• Gebundenes Buch

Produktbeschreibung

Providing clear, practical explanations of research methods in business studies, this guide is indispensable for students writing reports.

Produktdetails

• Verlag: European Community
• 5th Revised edition
• Seitenzahl: 300
• Erscheinungstermin: 12. März 2020
• Englisch
• Abmessung: 246mm x 175mm x 20mm
• Gewicht: 816g
• ISBN-13: 9781108486743
• ISBN-10: 1108486746
• Artikelnr.: 58342290

Autorenporträt

Pervez Ghauri is Professor of International Business at University of Birmingham. Ghauri is the Editor-in-Chief of the International Business Review and Consulting Editor for the Journal of International Business Studies. Ghauri has published more than thirty books and more than hundred articles in top level journals.

Inhaltsangabe

Part I. Challenges and Ambiguities of Business Research: 1. Introduction
2. Research in business studies
Part II. The Research Process: 3. The research process
4. Research problems
5. Research design
6. Measurements
Part III. Implementation: 7. Data collection for qualitative research
8. Qualitative data analysis
9. Data collection for quantitative research
10. Description and preliminary analysis of quantitative data
11. Multiple regression
12. Additional methods of quantitative analysis
13. Cross-cultural research
14. Writing the final report.