Roger Bougie, Uma Sekaran

Broschiertes Buch

Research Methods for Business, with eBook Access Code

A Skill Building Approach

Beschreibung

Master the tools and techniques needed to design, conduct, and analyze research projects effectively Research Methods for Business, 9th Edition explains the principles and practices of using a systematic, organized research approach, facilitating the development of effective solutions to business challenges. Designed to help students view research from the perspective of management, this leading textbook guides readers through the entire business research process while fostering a deeper understanding of how to conduct rigorous, relevant, and ethical research. WILEY ADVANTAGE * Provides a clear, student-friendly introduction to business research with an informal and accessible writing style * Covers a wide range of business research methods and practices used in areas such as human resources management, strategic management, operations management, finance, and accounting * Integrates real-world case studies and examples from various business disciplines to illustrate key concepts * Emphasizes both scientific and pragmatic approaches to research to ensure a well-rounded understanding * Enhances critical thinking and problem-solving skills through structured exercises and hands-on activities AN INTERACTIVE, MULTIMEDIA LEARNING EXPERIENCE This textbook includes access to an interactive, multimedia e-text. Icons throughout the print book signal corresponding digital content in the e-text. * Videos: Research Methods for Business integrates abundant video content developed by the authors to complement the text and engage readers more deeply. * Interactive Self-Scoring Quizzes: Concept Check Questions at the end of each section provide immediate feedback, helping readers monitor their understanding and mastery of the material. * Downloadable Files: Additional Cases and SPSS Data Sets can be found throughout the text, helping students further engage with the content.

Autor

ABOUT THE AUTHORS Roger Bougie is the Academic Director of the Executive Master of Management and Organization at TIAS School for Business & Society (Tilburg University) and an Associate Professor in Research Methods. He holds a PhD in Marketing from Tilburg University and has more than two decades of experience teaching undergraduate, graduate, and executive programs. A recipient of multiple teaching awards, he has published extensively in peer-reviewed journals and co-authored books and articles on research methods, marketing, and managerial decision making in complex situations. Uma Sekaran was Professor Emerita of Management at Southern Illinois University at Carbondale. She earned her MBA from the University of Connecticut and her PhD from UCLA. A distinguished researcher, she authored or co-authored eight books, numerous book chapters, and more than 55 refereed journal articles. Renowned for her contributions to cross-cultural research, she received multiple awards for her teaching and research excellence from the Academy of Management and other professional organizations.

Produktdetails

• Verlag: John Wiley & Sons Inc
• 9. Auflage
• Seitenzahl: 448
• Erscheinungstermin: 23. Oktober 2025
• Englisch
• ISBN-13: 9781394319008
• ISBN-10: 1394319002
• Artikelnr.: 73875525