Vanessa Ratten

Research Methodologies for Business Management

• Gebundenes Buch

Produktbeschreibung

This book covers the fundamentals of business management research and its methodologies in a seamless, unified manner. Offering up-date methodologies and accessible explanations of the research process, it will help business management students and junior researchers quickly build an essential base of knowledge.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 142
• Erscheinungstermin: 2. Februar 2023
• Englisch
• Abmessung: 234mm x 156mm x 11mm
• Gewicht: 404g
• ISBN-13: 9781032323381
• ISBN-10: 1032323388
• Artikelnr.: 66268644

Autorenporträt

Vanessa Ratten is Associate Professor at School of Business, La Trobe University, Australia.

Inhaltsangabe

1. Advances in Business Management Research Methodology 2. Levels of
Analysis in Business Management Research 3. Designing Effective Business
Management Research Studies 4. Qualitative Business Management Research
Methodologies 5. Conducting Interviews and Focus Groups 6. Qualitative Data
Analysis 7. Quantitative Business Management Research Methodologies 8.
Bibliometrics and Literature Reviews in Business Management 9. United
Nations Sustainable Development Goals and Research Engagement 10.
Artificial Intelligence and Machine Learning