Research, Development and Innovation in the Creative Industries

Reframing Our Understanding of the Creative Economy

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What does effective research and development look like in the creative industries and how might it lead to successful innovation? This book is an answer to that question.Building upon place-based creative industry research, the book focuses on evidence from the media sector, while encompassing a range of creative practices, from digital tourism to dance. Leveraging unique empirical data from the Welsh creative industries, the authors map a series of pathways for creative businesses. In so doing, the book offers new frameworks for assessing innovative practice and highlights options for tailore...