Luke Gipson
Broschiertes Buch

Report and Evaluation of the ASOS Website

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Project Report from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1st Class, University of Kent (Kent Business School), course: Business Administration, language: English, abstract: ASOS is the largest online fashion website in the UK with 7.1 million customers, the core business activity clothes retail. ASOS is regarded as a global competitor within the online retailing of fashion; a core competence is that ASOS has identified a target market which uses the internet more than any other age. The report analyses the website of ASOS and construc...