Relogo: Re-Designing the Brand
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This book serves as a valuable source of inspiration on how to redesign a logo of a brand. Showcasing a vast, international array of current trade marks - ranging from those of small, design-led businesses to global brands - the book offers design consultancies and professional graphic creatives a ready resource to draw upon in the research phase of identity projects and redefining a brand in the marketplace. This practical reference shows the careful creative process involved in the redesign of a logo the variation and evolution of a trademark through changing the colour, font, type shape,…mehr

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Produktbeschreibung
This book serves as a valuable source of inspiration on how to redesign a logo of a brand. Showcasing a vast, international array of current trade marks - ranging from those of small, design-led businesses to global brands - the book offers design consultancies and professional graphic creatives a ready resource to draw upon in the research phase of identity projects and redefining a brand in the marketplace. This practical reference shows the careful creative process involved in the redesign of a logo the variation and evolution of a trademark through changing the colour, font, type shape, line, character, construction, dimension etc. Presenting an outstanding collection of over 500 examples of re-modelled logos from varying industries and sectors, public and private.
Autorenporträt
Wang Shaoqiang ist Professor an der Kunstakademie von Guangzhou (China), wo er Dekan der Fakultät für Design, Visualisierung und Animation ist. Er ist ein produktiver Herausgeber, dessen Veröffentlichungen sich mit internationalem Design, Architektur, Branding, Kommunikation, Trends und Kultur beschäftigen. Zudem ist er Herausgeber der Magazine Design 360° und Asia-Pacific Design. Er war Gastdorent an vielen Universitäten, Design-Akademien und -Organisationen und er war außerdem Jurymitglied für die prestigeträchtigsten Design- und Illustrationspreisen in China.