Religious Radio Broadcasting: Driving Behavioural Change in Listeners - Akintayo, Johnson B.
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Studies have shown that in spite of the effectiveness of radio to persuade and influence, it cannot solely bring about attitudinal and behavioural changes in the listener. Supplementary approach like face to face communication between promoter of the idea and the audience may be required. In Adamawa and Taraba states, different levels of behaviour change had been reportedly recorded. This is intriguing, given the belief that Adventist World Radio (AWR) programming has for years probably been the only medium through which the Adventist doctrine is shared with listeners in these two states. This…mehr

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Produktbeschreibung
Studies have shown that in spite of the effectiveness of radio to persuade and influence, it cannot solely bring about attitudinal and behavioural changes in the listener. Supplementary approach like face to face communication between promoter of the idea and the audience may be required. In Adamawa and Taraba states, different levels of behaviour change had been reportedly recorded. This is intriguing, given the belief that Adventist World Radio (AWR) programming has for years probably been the only medium through which the Adventist doctrine is shared with listeners in these two states. This study specifically probed into the possible relationship between AWR programmes and listeners' behavioural changes.
Autorenporträt
Johnson B. Akintayo, PhD: Ha studiato Comunicazione di massa presso la Babcock University Nigeria. È direttore di Adventist World Radio (AWR) Nigeria e di Hope 89.1 FM, la stazione radio del campus. Johnson ha insegnato nel corso degli anni corsi di radiodiffusione, diritto ed etica dei media e comunicazione per lo sviluppo. È istruttore di discorsi e presentazioni.