Religions as Brands
New Perspectives on the Marketization of Religion and Spirituality
Herausgeber: Usunier, Jean-Claude; Stolz, Jörg
Religions as Brands
New Perspectives on the Marketization of Religion and Spirituality
Herausgeber: Usunier, Jean-Claude; Stolz, Jörg
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During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. This interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: (1) the commoditization of religion, (2) the link between religion and consumer behaviour, and (3) the economics of religion.
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- Produktdetails
- Verlag: Taylor & Francis Ltd (Sales)
- Seitenzahl: 276
- Erscheinungstermin: 28. Dezember 2013
- Englisch
- Abmessung: 234mm x 156mm x 18mm
- Gewicht: 567g
- ISBN-13: 9781409467557
- ISBN-10: 1409467554
- Artikelnr.: 41251502
- Verlag: Taylor & Francis Ltd (Sales)
- Seitenzahl: 276
- Erscheinungstermin: 28. Dezember 2013
- Englisch
- Abmessung: 234mm x 156mm x 18mm
- Gewicht: 567g
- ISBN-13: 9781409467557
- ISBN-10: 1409467554
- Artikelnr.: 41251502
Marketization of Religion and Spirituality
Jörg Stolz and Jean-Claude Usunier 2 "9591": The Global Commoditization of
Religions through GATS, WTO, and Marketing Practices Jean-Claude Usunier
PART II: Marketing and Branding Religion and Spirituality 3 The
International Christian Fellowship (ICF): A Sociological Analysis of
Religious Event Management Olivier Favre 4 Branding, Music, and Religion:
Standardization and Adaptation in the Experience of the "Hillsong Sound"
Thomas Wagner 5 The Marketing of Spiritual Services and the Role of the
Religious Entrepreneur Markus Hero 6 Non-fortuitous Limits to the Concept
of Branding in the Popularizing of "Justly Balanced Islam" in France Jason
Dean 7 Healing by Islam: Adoption of a Prophetic Rite-roqya-by Salafists in
France and Belgium Hanifa Touag PART III: Religious and Spiritual Consuming
8 Adding Imaginative Value: Religion, Marketing, and the Commodification of
Social Action Jochen Hirschle 9 Is There Such a Thing as Religious Brand
Loyalty? Haytham Siala 10 How Religious Affiliation Grouping Influences
Sustainable Consumer Behavior Findings Elizabeth Stickel-Minton PART IV:
Economic Analyses of Religious Phenomena 11 Sources of Religious Pluralism:
Revisiting the Relationship between Pluralism and Participation Roger Finke
and Christopher P. Scheitle 12 Authority and Freedom: Economics and
Secularization Steve Bruce 13 The "Business Model" of the Temple of
Jerusalem: Jewish Monotheism as a Unique Selling Proposition Philippe
Simonnot
Marketization of Religion and Spirituality
Jörg Stolz and Jean-Claude Usunier 2 "9591": The Global Commoditization of
Religions through GATS, WTO, and Marketing Practices Jean-Claude Usunier
PART II: Marketing and Branding Religion and Spirituality 3 The
International Christian Fellowship (ICF): A Sociological Analysis of
Religious Event Management Olivier Favre 4 Branding, Music, and Religion:
Standardization and Adaptation in the Experience of the "Hillsong Sound"
Thomas Wagner 5 The Marketing of Spiritual Services and the Role of the
Religious Entrepreneur Markus Hero 6 Non-fortuitous Limits to the Concept
of Branding in the Popularizing of "Justly Balanced Islam" in France Jason
Dean 7 Healing by Islam: Adoption of a Prophetic Rite-roqya-by Salafists in
France and Belgium Hanifa Touag PART III: Religious and Spiritual Consuming
8 Adding Imaginative Value: Religion, Marketing, and the Commodification of
Social Action Jochen Hirschle 9 Is There Such a Thing as Religious Brand
Loyalty? Haytham Siala 10 How Religious Affiliation Grouping Influences
Sustainable Consumer Behavior Findings Elizabeth Stickel-Minton PART IV:
Economic Analyses of Religious Phenomena 11 Sources of Religious Pluralism:
Revisiting the Relationship between Pluralism and Participation Roger Finke
and Christopher P. Scheitle 12 Authority and Freedom: Economics and
Secularization Steve Bruce 13 The "Business Model" of the Temple of
Jerusalem: Jewish Monotheism as a Unique Selling Proposition Philippe
Simonnot