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Pre-University Paper from the year 2010 in the subject Didactics - English - Applied Geography, grade: 1, Helene Lange Gymnasium, language: English, abstract: The relevance of modern web 2.0 for the United States presidential election was often emphasized. Especially Twitter and YouTube seemed to have huge influence on the election campaigns but how did they get used during the campaigns? How did this new era of web influence the voters' choice? The web obviously played an important role and was used to get the people involved. It helped to create an attachment to the political candidates and it was although a great technology for collecting donations. Especially Barack Obama used the web sent for his propose and had great success with this strategy. This scientific work will explain in which way the web got influence on the campaigns and their strategies. It will also explain the role of the voters, which is in general not as great as it often seems to be. In the end of my work there will also be a case study of 2008 that focuses Barack Obama and his campaign, which was rather more interesting than the Republicans'.