Andere Kunden interessierten sich auch für
![Inter-Organizational Culture]( "Inter-Organizational Culture")
Inter-Organizational Culture41,99 €![Implikationen aus der sozialwissenschaftlichen Forschung für den Aufbau von Online Kundenbeziehungen im Retail Banking]( "Implikationen aus der sozialwissenschaftlichen Forschung für den Aufbau von Online Kundenbeziehungen im Retail Banking")
Implikationen aus der sozialwissenschaftlichen Forschung für den Aufbau von Online Kundenbeziehungen im Retail Banking47,95 €![Management von Teams]( "Management von Teams")
Management von Teams69,99 €![Integrierte Kommunikation in Theorie und Praxis]( "Integrierte Kommunikation in Theorie und Praxis")
Integrierte Kommunikation in Theorie und Praxis49,99 €![Negotiation in international market]( "Negotiation in international market")
Negotiation in international market18,95 €![The Most Effective Online Marketing Channels in the Daily Deal Industry. How Small Businesses Can Acquire New Customers in the UK and the US]( "The Most Effective Online Marketing Channels in the Daily Deal Industry. How Small Businesses Can Acquire New Customers in the UK and the US")
The Most Effective Online Marketing Channels in the Daily Deal Industry. How Small Businesses Can Acquire New Customers in the UK and the US47,95 €![Evaluation of Distance Measures in International Management Research]( "Evaluation of Distance Measures in International Management Research")
Evaluation of Distance Measures in International Management Research18,95 €
Master's Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Bradford (TiasNimbas Business School), language: English, abstract: This paper intends to contribute to the increasing efforts to dissolve the confusions around relationship marketing (RM). In general, it is to provide evidence to the academic community how RM is operationalised in a to date under-researched setting (namely export channels), and generate practical suggestions to export managers how it may be applied more successfully. In this attempt, the paper reports of a study of relationships between brands (exporters) and international resellers (distributors) in the German sporting goods industry. The study investigated the nature and importance of RM instruments which exporting brands use to leverage relationships for achieving success in foreign markets. Assisting in the exploratory venture, the literature review has lead to the development of an export success model. It provided guidance to the author in his research and will enable the reader to appreciate and classify the research contributions.Finally, this work concludes with the application of the insights of the literature review and the study by proposing a practical management tool, the Export Relationship Management Balanced Scorecard (exRMBSc). It will enable managers and organizations to enhance their relationship management practice and thus helps to solve a frequent issue and crucial problems for many exporting businesses.