This book examines the evolution and journey of regional language television channels in India: the coverage, uniqueness, ownership and audiences of regional channels in 14 different languages (Hindi, Bengali, Marathi, Telugu, Tamil, Urdu, Assamese, Bhojpuri, Gujarati, Kannada, Kashmiri, Odia, Punjabi, Malayalam).
This book examines the evolution and journey of regional language television channels in India: the coverage, uniqueness, ownership and audiences of regional channels in 14 different languages (Hindi, Bengali, Marathi, Telugu, Tamil, Urdu, Assamese, Bhojpuri, Gujarati, Kannada, Kashmiri, Odia, Punjabi, Malayalam).
Mira K. Desai teaches at the University Department of Extension and Communication, SNDT Women's University, Mumbai, India. Her area of work is in print and television production (as reporter, researcher, scriptwriter, and anchor), newsletter editing, and documentary filmmaking, and is a media educator for over three decades.
Inhaltsangabe
Introduction - Regional Language Television Channels: An Indian Story Part I. Scheduled Languages 1. Regional Hindi Channels: Origin, Development, and Challenges 2. Ownership and Content of Bengali Television Channels: An Analysis 3. Marathi Television: Beginning and Development 4. The Politics of Telugu Television 5. Tamil Television: Rethinking Form and Content 6. Urdu Television: Connecting Communities and Audiences Part II. Other Languages 7. Mediating Identity in the Time of Infotainment: 24x7 Television in Assam 8. A Rising Star in the Regional Segment: Bhojpuri Television 9. The Tale of Gujarati Television: Analysis of Market Forces Shaping Content 10. Growth and Development of Kannada Television 11. Broken Language, Fractured Identities: Role and Relevance of Kashmiri Language Broadcasts 12. Tracing History, Status, and Trends in Odia Television 13. Punjabi Television in the Global World: Capturing the Native and the Diaspora 14. TV in Kerala: Vision, Visibility, Viability Part III. Perspectives 15. Doordarshan Kolkata: A Cultural History 16. Indian Regional Television and Language Acquisition Amongst Children 17. The Business of Bengali Film and Television Industry: An Overview 18. Regional Contours: The Many Modernities of Indian Language Television. The Market Idea in a Multilingual TV Milieu: A Postscript
Introduction - Regional Language Television Channels: An Indian Story Part I. Scheduled Languages 1. Regional Hindi Channels: Origin, Development, and Challenges 2. Ownership and Content of Bengali Television Channels: An Analysis 3. Marathi Television: Beginning and Development 4. The Politics of Telugu Television 5. Tamil Television: Rethinking Form and Content 6. Urdu Television: Connecting Communities and Audiences Part II. Other Languages 7. Mediating Identity in the Time of Infotainment: 24x7 Television in Assam 8. A Rising Star in the Regional Segment: Bhojpuri Television 9. The Tale of Gujarati Television: Analysis of Market Forces Shaping Content 10. Growth and Development of Kannada Television 11. Broken Language, Fractured Identities: Role and Relevance of Kashmiri Language Broadcasts 12. Tracing History, Status, and Trends in Odia Television 13. Punjabi Television in the Global World: Capturing the Native and the Diaspora 14. TV in Kerala: Vision, Visibility, Viability Part III. Perspectives 15. Doordarshan Kolkata: A Cultural History 16. Indian Regional Television and Language Acquisition Amongst Children 17. The Business of Bengali Film and Television Industry: An Overview 18. Regional Contours: The Many Modernities of Indian Language Television. The Market Idea in a Multilingual TV Milieu: A Postscript
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