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Recruitment Outsourcing's Impact on Employer Branding by C.Ramani Rajan explores the relationship between recruitment process outsourcing (RPO) and employer branding. As the war for talent continues to intensify, companies are seeking ways to attract and retain top talent. Employer branding has emerged as a key strategy in this endeavor, with organizations striving to build a positive image and reputation among potential candidates. This book examines the impact of RPO on employer branding, with a special focus on the IT industries in Tamil Nadu, India. The author discusses the various aspects of employer branding and its importance in talent acquisition, and goes on to explore the benefits and drawbacks of outsourcing recruitment processes. The book provides insights into the ways in which RPO can enhance or undermine employer branding efforts, and discusses strategies for leveraging RPO to improve employer branding. The author also delves into the best practices for managing RPO relationships, including effective communication, performance metrics, and collaboration. The book discusses the importance of aligning RPO with HR strategies and policies, and provides guidance on measuring the effectiveness and ROI of RPO initiatives. This book will be of interest to human resource professionals, recruitment managers, and anyone involved in talent acquisition and employer branding. The book provides a comprehensive overview of employer branding and RPO, and offers practical advice and insights for organizations looking to enhance their employer image and reputation.