David Mckie, Debashish Munshi

Reconfiguring Public Relations

Ecology, Equity and Enterprise

• Gebundenes Buch

Produktbeschreibung

This book reconfigures the field of public relations so that it can better engage with the changing world of the twenty-first century. It clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 208
• Erscheinungstermin: 24. Mai 2007
• Englisch
• Abmessung: 235mm x 162mm x 17mm
• Gewicht: 445g
• ISBN-13: 9780415394086
• ISBN-10: 0415394082
• Artikelnr.: 22589473

Autorenporträt

David McKie, Debashish Munshi

Inhaltsangabe

Introduction: The case for Reconfiguration 1. Before and After Public
Relations Excellence: Re-Framing Theory and Global Developments 2. Changing
the Settings: Requisite Varieties 3. Connecting the Posts 4. Planet as
Stakeholder 5: Resituating Identities 6. Theoretical Black Holes 7.
Decolonizing Public Relations 8: Science and Edge-Happening Events 9.
Promotional Culture 10. Constructing Freedom: 9/11's New World Order 11.
Revaluing Intangibles: Postindustrial Possibilities 12. Projecting Futures