Realistic Business Forecasting - Simmons, Adam
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'Realistic Business Forecasting' bridges the gap between the academic methodology of forecasting and the practical application of these techniques in any business. There are plenty of books which cover topics of business strategy, such as an assessment of political and legal influences on an industry (a PEST analysis) or an analysis of the market and competitors. Similarly, people wishing to find books on the topic of forecasting will find an abundance of books which go into detail on a wide array of techniques. What Adam felt was missing was a text which blended these two issues; for example,…mehr

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Produktbeschreibung
'Realistic Business Forecasting' bridges the gap between the academic methodology of forecasting and the practical application of these techniques in any business. There are plenty of books which cover topics of business strategy, such as an assessment of political and legal influences on an industry (a PEST analysis) or an analysis of the market and competitors. Similarly, people wishing to find books on the topic of forecasting will find an abundance of books which go into detail on a wide array of techniques. What Adam felt was missing was a text which blended these two issues; for example, once a firm has determined that a country's economy is likely to weaken and its currency is expected to decline, how can this information be quantified and incorporated into a practical business strategy? In business, a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is not an academic exercise, it is a means to build on a company's strengths, relative to its competitors. It is conducted to eliminate (or at least mitigate) relative weaknesses and assess factors in the macro-environment which the firm can use to its advantage, or against which it can build defences. The missing link is how all these factors are related to forecasting and this book provides that link. A critical part of any project is whether it is economically viable, but too many organisations leave the forecasting element as an afterthought. Adam Simmons has combined his commercial and academic experience to overcome this problem. He has created a practical and accessible guide for any business large or small, in any sector, to help them build their strategies, in advance, based on 'Realistic Business Forecasting'.
Autorenporträt
Up until 1988, Adam Simmons MBA, MSc, BSc worked in two British transport companies, British Rail and London Transport. Since then, he has been involved in several franchising competitions for rail services in Great Britain. His work has encompassed the other side of the fence, particularly in auditing revenue and performance models for the Department of Transport and Network Rail. On the international front, he has worked on major passenger, freight and infrastructure projects on all five continents. Adam has been involved in transport and corridor studies throughout Africa as well as the Caribbean, southeast Asia and Europe and has also participated in studies concerning the political and structural aspects of transport infrastructure, demand forecasting and economic/financial analysis (including cost-benefit analyses). In addition, he has undertaken European aid projects on ex-post evaluation and institutional restructuring. Adam is also employed by Warwick University as a Teaching Associate in Modelling for Management and by Birmingham University, in a similar role, for Service Operations Management and by the Institute of Railway Operators (UK) as a tutor in Railway Economics and Business Organisation. He has lectured at Westminster University Business School and has been a freelance lecturer elsewhere in the London area on a wide array of subjects including quantitative analysis for marketing, services marketing, business strategy and financial management.