David Hailey

Readercentric Writing for Digital Media

Theory and Practice

• Broschiertes Buch

Produktbeschreibung

This book presents an altogether new approach to writing and evaluating writing in digital media.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 277
• Erscheinungstermin: 28. Februar 2014
• Englisch
• Abmessung: 229mm x 152mm x 15mm
• Gewicht: 399g
• ISBN-13: 9780895038142
• ISBN-10: 0895038145
• Artikelnr.: 41245605

Autorenporträt

Hailey, David

Inhaltsangabe

Dedication
Introduction
SECTION I: Theory
CHAPTER 1 Why is It So Hard to Write and Evaluate Writing on the Internet?
CHAPTER 2 Anything Can Be a Text
CHAPTER 3 A Tool Called Genre
CHAPTER 4 What Does It Mean to Publish?
CHAPTER 5 Theory Behind Usability Studies
SECTION II: Application
CHAPTER 6 Proposing a New Approach to Content Evaluation
CHAPTER 7 Writing Persuasion-Centric Content
CHAPTER 8Writing Quality-Centric Content
CHAPTER 9 Writing User-Centric Content
SECTION III: Practice
CHAPTER 10 Professional Writer in an Agile Environment
CHAPTER 11 The Future-If There Be Such
Index