Reaching and Responding to the Audience

Herausgeber: Catlin-Legutko, Cinnamon; Klingler, Stacy

• Gebundenes Buch

Produktbeschreibung

Museums exist to serve their audiences. This book describes how you can better relate to your audience, looking at how small museums are engaging with and advocating for their communities. We address marketing and public relations, visitor services, accessibility, and easy ways to find out what your audience members think about and want from you.

Produktdetails

• Verlag: Altamira Press
• Seitenzahl: 188
• Erscheinungstermin: 16. April 2013
• Englisch
• Abmessung: 231mm x 152mm x 18mm
• Gewicht: 408g
• ISBN-13: 9780759119512
• ISBN-10: 0759119511
• Artikelnr.: 36548697

Autorenporträt

Cinnamon Catlin-Legutko is chief executive officer at the Abbe Museum in Bar Harbor, Maine. Stacy Klingler is assistant director of Local History Services at the Indiana Historical Society.

Inhaltsangabe

Editors' Note Preface Bob Beatty Chapter 1 Start Spreading the News:
Marketing and Communication Kara Edie Chapter 2 In Lieu of Mind Reading:
Visitor Studies and Evaluation Stacy Klingler and Conny Graft Chapter 3
Like a Good Neighbor: Community Advocacy for Small Museums Barbara B.
Walden Chapter 4 Accessibility Is for Everyone Kat Burkhart Chapter 5 Good
Visitor Service, or "Put Down the Pencil and Put on a Smile!" Tamara
Hemmerlein Chapter 5 New Roles for Small Museums Candace Tangorra Matelic
Bibliography Index About the Contributors