Ratings Analysis - Webster, James; Phalen, Patricia; Lichty, Lawrence
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This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in traditional and evolving electronic media markets. It provides a thoroughly updated presentation of the ratings industry and analysis processes, and serves as a practical guide for conducting audience research, providing the tools for becoming informed and discriminating consumers of audience information.

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Produktbeschreibung
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in traditional and evolving electronic media markets. It provides a thoroughly updated presentation of the ratings industry and analysis processes, and serves as a practical guide for conducting audience research, providing the tools for becoming informed and discriminating consumers of audience information.
Autorenporträt
James G. Webster is professor of communication studies at Northwestern University. Patricia F. Phalen is associate professor of media and public affairs at George Washington University. Lawrence W. Lichty is professor emeritus of media at Northwestern University