Kingsley Obi Omeihe, Christian Harrison

Qualitative Research Methods for Business Students

• Broschiertes Buch

Produktbeschreibung

The textbook provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. It will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research.

Produktdetails

• Verlag: Sage Publications Ltd
• Seitenzahl: 296
• Erscheinungstermin: 27. April 2024
• Englisch
• Abmessung: 235mm x 191mm x 16mm
• Gewicht: 544g
• ISBN-13: 9781529601725
• ISBN-10: 152960172X
• Artikelnr.: 69583560

Autorenporträt

Dr Kingsley O. Omeihe is co-head of Postgraduate Research, Managing Editor of African Development Policy and Insights, and Associate Professor of Marketing and Small Business at the University of West of Scotland (Paisley).

Inhaltsangabe

Chapter 1: The Nature of Qualitative Research
Chapter 2: Identifying the research topic
Chapter 3: The Literature Review Process
Chapter 4: Research Philosophical Perspectives and Approaches
Chapter 5: Ethics in Qualitative Research
Chapter 6: Negotiating Access to Research Sites and Participants
Chapter 7: Sampling
Chapter 8: Qualitative Data Collection Part I
Chapter 9: Qualitative Data Collection Part II
Chapter 10: Qualitative Data Analysis
Chapter 11: Evaluation of Qualitative Research
Chapter 12: Writing Good Qualitative Research Proposals and Dissertation
Process