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Importance of Speech. There never has been in the history of the world a time when the spoken word has been equaled in value and importance by any other means of communication. This book is a must for serious speakers. It brings up and gives great examples of good public speaking for everyone. Anyone want to improve their speeches or just get started? Try this for great ideas and help in starting to enlighten audiences anywhere. An excellent company for the individual seeking to master the art of public speaking. The entire panoply of skills required are brought together in one delightful handbook. If you want to be successful these days, you have to master the art of communication! Only those who present themselves authentically and argue wisely can achieve their goals - whether at work or in their private lives.